“Transparency and Consumer Purchase Intent” at CRN’s Communications & Marketing Meeting

Speaker: Yadim Medore
Location: CRN's Annual Communications & Marketing Meeting — New York, New York
Date: -

Pure Branding founder & CEO Yadim Medore has been asked to speak at the Council for Responsible Nutrition’s Annual Communications & Marketing Meeting.

In a special preview of findings from Pure Branding’s soon-to-be-published consumer research study, “The ROI of Transparency,” Yadim will share how consumers define and prioritize supplement transparency practices, what types of consumers are driving transparency, why transparency matters now and in the future, and some first-hand learnings from developing the supplement industry’s first consumer-facing transparency program for Gaia Herbs, Meet Your Herbs, which helped to triple their sales in four years.

When: Wednesday, May 23rd, 11:00-11:45 a.m.