Do Brands Lie? Most Consumers Think So

Pure Branding, a strategic consulting, market research and brand development agency, today released its ROI of Transparency: A Consumer Market Research Study, which distills feedback from more than 1,000 Americans about their attitudes, perceptions and sentiment on corporate transparency, and transparency among the brands they purchase. In today's world, where most consumers think brands lie, this new report confirms that a company's level of transparency directly and positively impacts sales.


Tapping Into Passion

If you don’t think branding and knowing your customer are critical to your success as a natural products company (whether you’re in the dietary supplement, functional food or personal care industries), then let us draw your attention to a June 2018 Gallup and Knight Foundation survey — Perceived Accuracy and Bias in the News Media.


Charitable Donations in the Age of Brand Transparency

Charitable giving by brands is one way to demonstrate social responsibility, but how can they do so in a way that engenders customer trust and loyalty? In an exclusive insight from our transparency consumer market research study, we explore how to frame corporate donation campaigns.


The ROI of Transparency:
Vitamin & Supplement Edition.

When Gaia Herbs implemented a transparency program, their sales skyrocketed 3x over the next four years. Which was a smart move. Because one in five of U.S. consumers choose a transparent vitamin and supplement brand as their first choice. In our newest report, you'll get the data and insights that will inform how much to invest in transparency and what transparency practices will give you the best return on investment. Learn more.
$2,000–$3,000 Purchase Report