“Quality Supplements: Doing It Right to Nourish Consumer Trust” at Natural Products Expo West

Speaker: Yadim Medore
Location: Natural Products Expo West — Anaheim, California

Unregulated. Unsafe. Adulterated. Mainstream media have made a hearty attempt to make these terms synonymous with dietary supplements. It’s an industry issue to be sure. It’s also an opportunity for supplement manufacturers to tighten up supply chain management and increase transparency.

What industry initiatives are underway to validate good manufacturing practices (GMP)? And how do you tell a compelling GMP story to reinvigorate consumer trust?

Join industry insiders and branding/communications experts as we discuss best practices and appropriate marketing of quality standards.

  • Thursday, March 10, 4:30-5:30 pm
  • Marriott, Grand Ballroom J/K

Speakers: Yadim Medore, Founder & CEO, Pure Branding, Inc.; Steve Mister, President & CEO, Council for Responsible Nutrition; Aaron Secrist, Director of Quality and R&D, NOW Foods

Moderator: Suzanne Shelton, Managing Partner, The Shelton Group