Market research validates and explores. It identifies key targets and provides you with the insight for meaningful engagement. It presents you with an objective path forward. It gives you certainty.
Supplement Consumer PureSegmentation™ Research & Typing Tool
Be prepared to know how to navigate the new supplement landscape. This proprietary research tool is designed specifically to help you know what your customers are thinking now, and how that will impact your innovation and future relationships with them. Quick, cost-effective and actionable, this custom research tool is powered by predictive, market sized segmentation. Designed for rapid innovation and/or brand repositioning, the Supplement Consumer PureSegmentation™ Research & Typing Tool will bring you greater confidence entering new channels, help you forecast with greater accuracy, and improve brand loyalty and engagement.
PureSegmentation™ Custom Research
Our most sought-after research offering helps you meet your consumers on a human level and can help provide direction and inspiration for your brand. Through a proprietary process combining quantitative and qualitative research, social values orientation, adult attachment theory and Jungian archetypes, Pure Branding creates PureSegments™, or archetypal consumers, within broad or specific product categories. PureSegments provide both an understanding of your consumers, through meaningful data points, quotations and psychological profiles, and direction to reach and delight them. The PureSegments assist with targeting strategies, but more than simple segmentation, they are human and actionable.
Packaging Concept Tests
Brands want to change their packaging. But how can they be sure they are making the right choices beyond the subjective aesthetics? Our package concept testing is quantitative. It replicates the shopping experience as closely as possible. It gauges purchase intent across variants, benchmarks against the competition and ensures the messaging you most want conveyed is understood. It quantifies the risk of alienation (consumers not recognizing you) and potential to grow your market share, and identifies the specific brands you have the potential to take share from. We are often engaged by other agencies for impartial validation.
Tier Migration and Predictive Analytics
In this service principally for business-to-practitioner brands, we work with you to identify your customer tiers in relation to their sales, how they tend to migrate up or down the tiers and whether there are statistical patterns that can predict sales behavior. Through a statistical analysis of your line-item sales data, we determine a Standardized Tier Index revealing tier clusters across customer life cycle. We will look at five years of line-item data to reveal progressive groups, from lowest sales to highest based on a variety of transactional indexes. We analyze tier size, annualized value, purchase patterns and more. We then look for predictable behaviors that precede migration up the tier clusters (specific products purchased, change in variety of products, change in brand variety or preference, increase in frequency or amount of purchases, etc.). We identify behaviors that could have the potential to impact organic migration through a directed tier migration strategy.
Down and Dirty
Beware those who want down-and-dirty research. You know, code for “cheap.” Market research is more than confirming the bias. If it is too minimal, so too will be your results. The key is asking the question “What is your goal?” And then, if cost is prohibitive, ask if you can achieve that goal through a meta-analysis of secondary research data. We want to ensure you get good value for your market research and the results needed to give you a competitive advantage.