“Dietary Supplements Packaging: Packaging from the Inside Out” on Nutritional Outlook

Before your product hits the shelf, you’ve made dozens of decisions about packaging, design, product names, advertising, placement, and trade programs. Yet are you clear on why a shopper is in the supplement aisle to begin with? What are they really seeking, and how committed are they to their decisions? Based on a survey of more than 2,100 supplement users, PURE developed the Supplement Emotional Motivation Quadrant (SEM-Q), which organizes functional needs into four groups, each characterized by distinct emotional drivers.

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