COVID-19 and the Practitioner Dietary Supplement Channel: Challenges and Opportunities

Speaker: Yadim Medore
Location: CRN On-Demand Webinar

Pure Branding’s founder and CEO, Yadim Medore, will be speaking on Tuesday, June 30, at a special CRN webinar on dietary supplements within the practitioner channel. Because this event has relevance beyond just the practitioner channel, we encourage all leaders within the supplement industry to attend. Yadim will be sharing important data on why all brands should care about the growing integrative physician market — not just practitioner brands.

Please note: This webinar is now available on demand from CRN at the following link:

The practitioner channel has long been a source of new thinking and innovation in the dietary supplement industry and COVID-19 has only increased the need for forward-looking solutions. Integrative healthcare practitioners offering dietary supplements and functional food products as part of their practice are facing unique challenges during the pandemic—as well as finding opportunities to enhance patient care and education. All supplement companies—not just practitioner brands—need to know about the growing integrative physician market.


Kyle Bliffert. President and CEO, Atrium Innovations a division of Nestlé Health Science
Erik L. Goldman.Editor & Co-Founder, Holistic Primary Care – News for Health & Healing
Alex Keller, ND.
Medical Director, Fullscript
Yadim Medore. CEO, Pure Branding
Matt Schueller. Chief Strategy & Innovation Officer, Nature’s Way Brands
Kristi Wolff
.Partner, Kelley Drye & Warren LLP

Moderated by:

Luke Huber, ND, MBA, Vice President, Scientific & Regulatory Affairs, CRN

Learn about:

  • Why all supplement companies should care about integrative healthcare practitioners
  • How office closures and migration to telemedicine has affected practitioners and what this means for practitioner channel supplement brands
  • FTC guidance regarding advertising to sophisticated audiences such as healthcare professionals
  • Use of testimonials and endorsements and FTC health claim substantiation requirements
  • Data on supplement sales during COVID-19 and a look ahead at the mid-term “new normal” and long-term “new normal”
  • Practitioner channel companies as innovators supporting health conditions and reducing risk through integrative medicine
  • Future of the practitioner channel and current & evolving fulfillment technologies
  • Data from Pure Branding’s proprietary overview of healthcare professionals in the U.S. and Canada