“Best Seller: Telling a Brand’s Story though Dietary Supplement Package Design” in Nutritional Outlook

Dietary supplement packaging does more than keep a bunch of capsules in place. In this piece on how to use your supplement label and package to tell your brand’s story, Yadim Medore warns that putting product package before brand is putting “the cart before the horse,” Medore says. “You have to understand who you are and what you stand for before you can begin expressing the brand through packaging.” Get the full story on Nutritional Outlook.

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