Announcing the Groundbreaking “Integrative Physician Market Landscape 2017”

Two years ago, we set out to address the gap of the available market insight into the rapidly growing category of Medical Doctors (MDs) and Doctors of Osteopathy (DOs) practicing integrative medicine.

Today, I’m happy to announce that after months of developing the hypotheses, fielding, quantitative analysis and qualitative interviews, this comprehensive study is now available to the public.

Anyone distressed about the state of healthcare in America need look no further than this inspiring community of integrative physicians for hope. These cutting-edge doctors are at the forefront of a paradigm shift in medicine that will significantly impact the value chain, from healthcare systems and payers to medical schools and suppliers.

One of our advisors, Leonard A. Wisneski, MD, FACP, a former Medical Director of Marriott International, and professor of medicine at Georgetown University, George Washington University and the University of Colorado, had this to say once he read the completed report:


I have never seen such a rigorous and insightful study of the integrative physician community. For anyone wishing to understand and engage with the field of integrative medicine, this research study and its insights will be invaluable.

Leonard A. Wisneski

There are many reasons we are excited about the release of this comprehensive report. First are the insights — I’m not going to give them all away (this landscape report is for sale), but here are a few findings:

Quality of Life and Income: Integrative physicians are in it for quality of life and not in it for the money. 67% of integrative doctors reported their quality of life as much better or somewhat better since beginning to practice integrative medicine. However, only 19% said that their pay has improved since their transition to integrative medicine.

Time Spent with Patients: A key benefit in seeing an integrative physician over a conventional one is the amount of time an integrative physician will spend each patient. The study reveals that on average, integrative doctors tend to spend at least twice as much time with their patients as do conventional doctors.

Significance of Spiritual Life: 83% of integrative doctors feel that the spiritual life of a patient is a critical factor when addressing the patient’s health.

Actionable Integrative Medicine Insights for Brands

If you are a dietary supplement, diagnostic lab, technology company, or medical or therapeutic device manufacturer that sells directly to health care professionals, this study is a gold mine of actionable data. The segmentation analysis revealed five distinct integrative physician profiles that will help you to understand their unique drivers, philosophies, and challenges. The study provides actionable direction for engaging these physicians in a meaningful way.

Many Thanks to Our Partners and Sponsors

A report of this depth could only have happened with the help of the organizations and people who are a part of the integrative medicine community. We were most fortunate to have leading integrative medicine associations and media partners, including Academy of Integrative Health and Medicine (AIHM), Academy of Integrative Pain Management (AIPM), American College for Advancement in Medicine (ACAM), American Academy of Medical Acupuncture (AAMA), Functional Forum, Today’s Practitioner, as well as numerous well-established commercial sponsors active in the space.

In addition to being great sources of insight as we set out to develop our hypotheses to test in the research, these partners and sponsors were essential in helping us field the study and reach a total of 1,133 actively practicing integrative physicians. This makes our study the largest to date of MD and DOs who are currently practicing integrative medicine. Furthermore, we had representation from 49 states.

High Confidence in the Data

With a confidence level of 95% and margin of error for the total sample of +/- 2.9%, we know that the findings within this report are representative of the integrative medical community as a whole. Our certainty in the data comes from both the rigorous study methodology and from the broad cross section of those licensed MDs and DOs who participated.

Last Bit of Free Insight

As I mentioned above, this landscape report is for sale, and you can read more about it now if you’d like. But let me leave you with one last finding: With an overall dissatisfaction of the American food system, it’s not surprising that 84% of these integrative practitioners utilize nutritional protocols to support their patients’ wellbeing.