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Whitepaper

9 Things You Need to Know about the Post-Pandemic Supplement Consumer

Like everyone else, the post-pandemic supplement consumer went through a pivotal event, and they changed as a result. Learn more about this new supplement buyer from this whitepaper, informed by our 2024 US Supplement Consumer PureSegmentation‚ĄĘ Research, which examines the US supplement shopper through a census-balanced, market-sized segmentation analysis.

Whitepaper

The 12 Most Common Supplement Branding Mistakes

From years of working with leading dietary supplement brands, we know the are the hard truths you face. While each company has its own unique set of challenges, there is more commonality than difference. Established leaders, with decades of success and revenues in the hundreds of millions of dollars, aren’t any more immune to these mistakes than their smaller competitors with $20 million in revenue.

Whitepaper

Legacy Supplement Rebranding: 5 Key Steps for Evaluating Brand Health

Access this free white paper and follow the step-by-step process that a legacy supplement brand can apply to evaluate the need for a strategic rebrand. Complete with practical exercises, the assessment process addresses your legacy brand’s challenges; how differentiated your legacy brand really is within the supplement category; rebrand readiness for your legacy brand; the importance of alignment within the leadership and corporate culture; how to execute a legacy rebrand strategy with certainty and mitigate risk.

Whitepaper

The Power of Traceability: A Road Map in 10 Steps

Supply chain traceability has historically been kept behind closed doors, often unavailable to even the manufacturers who market the finished products. Learn how¬†traceability differs from that other oft-used industry buzzword, ‚Äútransparency,‚ÄĚ and follow our 10-step road map to natural products traceability.