Do you market natural or organic products? Watch this webinar of key findings from a survey of marketing practices among 400+ of your peers. It's on-demand and free.
Description:
The Natural Products Marketing Benchmark Report 2011 fills a major gap in the data available to marketers in the natural products industry — specifically, the benchmark reports that marketers in other industries take for granted in making informed business decisions. You'll learn:
- The real state of social media in natural
- The top 10 most (and least) effective marketing tactics
- What your peers are budgeting
- How their greatest marketing challenges are being surmounted
Plus: Learn how your peers define “natural” and voice their opinion on regulating “100% natural.”
Duration: 60 minutes
Presenters:
David Poole is Head of Research at Pure Branding, a leading consultancy dedicated exclusively to building natural brands, with global clients including Gaia Herbs, Traditional Medicinals and Organic India. David has dedicated his career to understanding what creates high-participation audiences who self-identify with their decision making. In 2008, David established the research division of Pure Branding when he made the decision to shift from servicing corporate interests to social businesses. He brings 18 years' experience in communications and research and best practices from the largest digital agencies in New York and London, where he managed programs for global Fortune 500 technology companies including Canon, Nokia and IBM. He can be reached at 413-548-9900 x306, or david@purebranding.com.
Yadim Medore is Principal of Pure Branding, a leading consultancy dedicated exclusively to building natural brands. Driven by his passion to reveal an organization’s soul through authentic communications, Yadim is the inspiration behind our creative team’s ability to deliver award-winning results for over 35 leading natural products brands. Prior to founding Pure Branding in 1999, Yadim directed design at Disney Publishing's FamilyFun magazine, where his work was honored by Adweek's 10 Hottest Magazines list three years running. As Art Director at New Age Journal (now Whole Living), Yadim led the rebrand that laid the foundation for the magazine’s eventual sale to Martha Stewart Omnimedia. Bennington-educated, he has taught at Harvard and is often invited to speak at industry conferences, including Natural Products Expo East and West and All Things Organic. He can be reached at 413-548-9900 x301, or yadim@purebranding.com.
View the free on-demand webinar by filling out the form at right.
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