Overview: Wise poultry is certified organic and kosher. They promote humane practices with local farmers.

Challenge: Wise was offering a premium kosher and organic poultry product on a commodity platform.

Solution: Pure Branding rebranded Wise Poultry as Wise Organic Pastures to capitalize on qualities that appeal to the Whole Foods shopper. The sunrise over the hills offers visions of happy livestock, while trustworthy typography and timeless design give the consumer confidence in the brand.

To emphasize the combined strength of both organic and kosher certification, Pure Branding developed the “Double Certified” seal, emblazoned on all Wise Organic Pastures packaging.

Wise Organic Pastures has since enjoyed a 40% growth in sales and greater market penetration with distribution in Whole Foods Market and numerous conventional grocery chains. It won five awards, including American Corporate Identity and Brand Packaging's Packaging That Sells.