Updates

Northampton, MA — How does marketing an organic product differ from any other? According to the 400+ marketers who participated in an in-depth survey conducted by Pure Branding, there are challenges unique to the organic and natural products industry. Firstly, the value of “organic” is misunderstood. Secondly, marketers are frustrated at the lack of standards around...Read More

Northampton, MA — Pure Branding’s relaunch of the website for organic grower and producer of herbal medicine Gaia Herbs ( www.gaiaherbs.com ) was honored by the 15th annual Webby Awards as an Official Honoree in the Pharmaceutical category. The Webby Awards, presented by the International Academy of Digital Arts and Sciences, are the international award honoring excellence in design...Read More

The new consumer is more informed, more aware, and has better access to information about your company. Transparency is no longer an option, it's a requirement. Launching a consumer-facing traceability program opens the door for an engaging conversation with the new consumer. In the March/April Nutritional Outlook Magazine, Pure Branding's Josh Lynn highlights 9 must-read's before launching your...Read More

Northampton, MA — Pure Branding announced today it was honored with an American Package Design Award for its work for the Gaia Herbs rebrand. The American Package Design Awards, sponsored by Graphic Design USA, established these honors for a simple, but profound reason: marketers are challenged as never before to convey their message and promote their brand in an era of fragmented...Read More

Pure Branding was engaged as contributing editor for the New York Daily News newspaper in their twelve page Organic Living report. The report was produced by Media Planet to educate readers of the New York Daily News on the value of choosing organic and simplify what organic meansband encourage readers to participate in the organic movement. It explains the difference between "organic" and...Read More

Northampton, MA — The supplement industry has a history of being in the spotlight for the wrong reasons — from questionable health claims to trace ingredients that could be harmful in large doses. Consumers are often left wondering which supplements they can trust. Consumers — and government agencies like the FDA and FTC — are demanding greater accountability for the...Read More

Leverett, MA — Pure Branding has completed a comprehensive rebranding of Gaia Herbs, the Brevard, North Carolina-based, 23-year-old leading certified organic grower and producer of herbal medicine. While Gaia Herbs had developed a strong core consumer base, the company had difficulty connecting with both the trade and consumers in a consistent way that would generate recognition,...Read More

Leverett, MA — Pure Branding has been engaged to launch a comprehensive branding effort for Traditional Medicinals, the medicinal tea company based in Sebastopol, California. Founded in 1974, Traditional Medicinals is a pioneer in the natural products industry and has introduced millions of health-conscious consumers to traditional herbal tea formulas and the wisdom of Traditional Herbal...Read More

Leverett, MA — Pure Branding has been engaged by FarmSavers Trust for a comprehensive brand launch. The company, created by visionary real estate developer Bruce Poor, preserves precious farmland by converting the infertile portions of unprofitable farms into luxury organic homesites crafted in partnership with the working farmland. Poor’s model creates a new model for sustainable...Read More

Leverett, MA — Pure Branding announced today that it has been engaged by Gaia Herbs for a comprehensive brand restage. The 23-year-old herbal supplements company, based in the Blue-Ridge Mountains of North Carolina, asked Pure Branding to help tell their unique story to the world. "We're exceedingly happy to be working with a branding agency that shares our core values," said Ann...Read More

Leverett, MA — Pure Branding's principals, Dan Mishkind and Kevin Williams, have been asked to speak at All Things Organic on June 16 and 17, 2009 in Chicago. Dan will be leading the panel "Innovation and Collaboration in Sustainable Packaging," a roundtable featuring the latest innovations in sustainable packaging solutions. You’ll hear about new options and best practices from...Read More

Leverett, MA — Pure Branding announced today it was honored with two ADDY ® Awards for the web site and newspaper advertising for Joyn SheaFlex70. The annual ADDY ® competition recognizes advertising excellence in all media including print, broadcast, interactive, out-of-home and public service advertising. The ADDYs ® are the advertising industry’s largest and most...Read More

Leverett, MA — Pure Branding announced today it was honored with two American Package Design Awards for its work for the launch of Joyn SheaFlex70 and the restage of Sovereign Silver. The American Package Design Awards, sponsored by Graphic Design USA, puts the spotlight on increasingly critical elements — packaging and instore graphics — that make the difference in how,...Read More