May 8, 2012
Inaugural AHPA Botanical Congress — New York City
Motivation, Behavior and Alignment within the Herbal Market
Is your herbal brand providing the right message to the right people? Based on research with over 2,100 herbal supplement consumers, we've uncovered the key emotional drivers that will help you:
- Restructure your product portfolio to increase sales
- Guide more powerful communication to drive loyalty
- Create retail evangelists and empower store staff
Tuesday, May 8, from 1:45 pm to 2:45 pm, SupplySide MarketPlace, Javits Center
Speaker: Kevin Williams, Principal Brand Strategist, Pure Branding
> www.supplysideshow.com
March 8, 2012
Natural Products Expo West — Anaheim, CA
Sustainable Packaging 101
Pure Branding’s Principal has once again been invited back to share his current insights on sustainable packaging. An expert and frequent speaker on the topic, Yadim Medore will share the latest thinking on sustainable packaging — the basics, what’s new and how to make it relevant and participatory for consumers. Joining Yadim will be Mark Heaney from AlterEcho. Thursday, March 8, from 3:45 pm to 5 pm, Anaheim Marriott, Platinum Ballroom 6.
Speakers: Yadim Medore, Principal and Creative Director, Pure Branding; Mark Heaney, VP, AlterEcho
> www.expowest.com
Feb 28, 2012
Packaging Outloook Summit — Augustine, FL
Pushing the Natural/Organics Agenda in Packaging
What the organics industry has accomplished is nothing short of a revolution — a social, economic, operational and even spiritual imperative. In the future, it will also continue to be a breeding ground of the most innovative and necessary new packaging, those that heighten awareness of sustainability and feed into new consumer desires. Kevin Williams, a noted author and speaker on this topic, will share how the packaging industry must “feed into” this new retail equation.
Speaker: Kevin Williams, Principal Brand Strategist, Pure Branding
> www.structuralpackagingsummit.com
Oct 13, 2010
The Organic Summit — Boston, MA
Communicating the Value of Organic in the Context of Health and Wellness
Consumer awareness of health and wellness, and an abundance of health and wellness labels, are greater than ever. Many of these consumers look for products that they perceive as healthier for them, and they also view natural and organic as a better choice. Yet organic manufacturers may not be engaging consumers in the lexicon of health and wellness – and take for granted that consumers understand of the tenets of organic.
How can organic manufacturers speak to consumers within the lexicon of health and wellness, clearly and simply – yet also utilize this as an opportunity to increase consumer awareness of the benefits of organic? How can Organic manufacturers and retailers differentiate Organic to consumers who are left to interpret terms such as natural and may equate natural and organic? The Organic industry has an opportunity to resonate with the largest consumer base if they can properly get the message that Organic is wellness.
Recognized as an industry leader in organic branding, Pure Branding strategist Kevin Williams will discuss the thought-provoking topic of “toxic anxiety” — what is it, how does it affect consumer behavior, and most importantly, what are the opportunities for organic?
“Ours is a culture of cognitive shorthand and mental shortcuts,” says Williams. “When a complex idea like organic is reduced to a simple sound bite, what does it really represent to mainstream consumers?”
Speakers: Kevin Williams, Principal Brand Strategist, Pure Branding; Lynn Dornblaser, Director, CPG Trend Insight, Mintel; Cathy Polley, VP, Health & Wellness, Food Marketing Institute
> www.theorganicsummit.com
Mar 1, 2010
Natural Products Expo West — Anaheim, CA
Teach an Old Box New Tricks: Innovations in Packaging and Branding
While the Natural Products Expo is 30 years strong, brands and images of naturals continue to change with the times. Come hear the latest trends in marketing as well as the latest innovations in packaging. Stay ahead of the times by updating your image and providing cutting edge and environmentally responsible packaging.
Speakers: Yadim Medore, Principal & Creative Director, Pure Branding; Jeff Hilton, Partner/Co-founder, Integrated Marketing Group
> www.expowest.com
2009
June 17, 2009
All Things Organic — Chicago, IL
Promises and Pitfalls of Private Label
In today’s economy, the convergence of consumers seeking to live their values while stretching their dollars to get the best quality for the price has set the stage for even greater growth in organic private label. Hear panelists share their perspectives on and experiences with the three basic approaches to private label: “beat ‘em, join ‘em, or co-exist with ‘em.” Whether your company makes private label products or competes with them, this session will give you timely insight and advice you need to make an informed decision about how to successfully maneuver through the private label landscape.
Moderator: Kim Greenfeld, President, Campo Verde Solutions; Speakers: Bob Johnson, Partner, Organic Foods International; Clark F. Driftmier, President, The Boulder Strategy Group; Kevin Williams, Principal Brand Strategist, Pure Branding; Wayne Shaker, Division Manager, Organic Valley. Co-sponsored by the Organic Trade Association and Organic Processing Magazine.
> www.organicexpo.com
June 16, 2009
All Things Organic — Chicago, IL
Innovation and Collaboration in Sustainable Packaging
Learn about the latest innovations in sustainable packaging solutions. You’ll hear about new options and best practices from those companies who are partnering to craft functional new products and create demand for eco-packaging throughout the industry. Leave with a broader understanding of the options available and some great ideas on how to invent new custom packaging solutions to suit your needs.
Moderator: Dan Mishkind, Principal, Pure Branding; Speakers: McCarthy Hanger, President, EarthFirst Packaging; Natalie Reitman-White, Sustainability Coordinator, Organically Grown Company; Roslyn Smith, Marketing Manager-Americas, Innovia Films, Inc.; Ellery West, President, Organic Essence. Co-sponsored by the Organic Trade Association and Organic Processing Magazine.
> www.organicexpo.com
2008
Mar 15, 2008 16, 2008
Natural Products Expo West — Anaheim, CA
Rev Up Your Business: Sustainable Packaging as a Driving Force
We invite you to join our panel discussion and listen to some thought-provoking ideas from three industry leaders toward creating CPG market advantages by leveraging strategic packaging sustainability efforts. Each will focus on a specific element of the product lifecycle: manufacturing, trade relationship and consumer/brand participation.
Speakers: Kevin Williams, Brand Strategist, Pure Branding; Bruce Cummings, Senior Design Manager, Colgate Palmolive; and Ron Sasine, VP Retail Channel Management, MeadWestvaco Consumer Solutions Group.
> www.expowest.com
Feb 22, 2008
BioFach 2008 — Nuremberg, Germany
Creating Brand Authenticity for the U.S. Market
The attitudes and behaviors of consumers in the U.S. organic market are shifting rapidly, with a strong and growing demand for brands that are truly "authentic,” reflecting not just organic compliance but additional environmental and social values and principles. This session will help international marketers to establish a communication platform for their own brands that U.S. organic consumers can relate to and will be eager to be affiliated with. Attendees will learn more about evolving consumer attitudes toward organic products in the U.S. market, as well as innovative approaches to creating and communicating an authentic brand identity.
Speakers: Dan Mishkind, Principal, Pure Branding; Kevin Williams, Brand Strategist, Pure Branding; and Elaine Lipson, organic industry consultant and author.
> www.biofach.de
2007
Sep 26, 2007
Natural Products Expo East — Baltimore, MD
Packaging Innovations Workshop
Attractive and audience appropriate packaging can have a significant impact on a product’s success or failure in the market. Yet, in the product development process, packaging and marchandising are among the most difficult aspects to get right. Hear an overview of the issues involving branding, shelf presence and innovation in the wake of green initiatives in the food industry. Presenters will discuss ways to use packaging to reposition brands to say “green,” “healthy,” and “organic” as well as ways to carry that messaging forward through in-store point-of-purchase merchandising. Learn about innovating in a time of cost constraints, new regulations, high distribution costs and impediments to change.
Speakers: Kevin Williams, Brand Strategist, Pure Branding; Richard Swain, Principal, Packaging Arts
> Healthy Foods Conference web site
Sep 26, 2007
Natural Products Expo East — Baltimore, MD
Beyond the Benefits List: Creating Authentic Relationships with Consumers
"Authenticity" is the new buzzword for creating consumer confidence and brand relevance in the message-saturated healthy and natural marketplace. In this case study on how a company's altruistic mission — creating real consumer value as well as jobs and meaning where they were much needed — becomes the stake in the ground for creating an authentic brand experience and the foundation for the brand's new identity. Pure Branding and Organic India partnered to create a more meaningful brand position that speaks to consumers' minds and hearts — and builds upon consumers' personal tea experience. Hear how the refined brand position creates greater consumer relevance in a highly saturated and fragmented category.
Speakers: Dan Mishkind, Principal, Pure Branding; Ken Vickerstaff, CEO, Organic India USA
> Healthy Foods Conference web site
Jun 21, 2007
The Organic Summit — Boulder, CO
Marketing To New and Existing Organic Consumers
Speakers: Kevin Williams, Brand Strategist, Pure Branding.; Rick Sterling, President, Sterling-Rice Group; Allyson Savage, Ketchum West > www.theorganicsummit.com
2006
Oct 6, 2006
Natural Products Expo East — Baltimore, MD
Sustainable Packaging: Everyone's Talking About It, But Are They Able To Do It?
In this roundtable seminar, you’ll gain manufacturer, retailer and technical perspectives on the opportunities and barriers facing the industry today, and the tensions that exist between the demand for commercial convenience and the responsibilities of environmental sustainability.
Speaker/Moderator: Dan Mishkind, Principal, Pure Design Co.
Speakers: Dan Heiges, Dir. of Research & Development, Quality Assurance and Corporate Standards, Wild Oats Markets; Nancy Hirshberg, VP of Natural Resources, Stonyfield Farm; Timothy Greiner, Partner, Pure Strategies, Inc.
> www.expoeast.com
MAr 23, 2006
Natural Products Expo West — Anaheim, CA
Sustainable Packaging: Everyone's Talking About It, But Are They Able To Do It?
In this roundtable seminar, you’ll gain manufacturer, retailer and technical perspectives on the opportunities and barriers facing the industry today, and the tensions that exist between the demand for commercial convenience and the responsibilities of environmental sustainability.
Speaker/Moderator: Dan Mishkind, Principal, Pure Design Co.
Speakers: Michelle Walker, Manager of Standards, Wild Oats Markets; David Zutler, Founder/CEO, BIOTA Brands of America, Inc; Timothy Greiner, Partner, Pure Strategies, Inc.
> www.expowest.com
