Collagen pioneer NeoCell Corporation International engages Pure Branding
Posted on Thu, Mar 01, 2012
Northampton, MA — Pure Branding has been engaged in a strategic assessment and positioning initiative for NeoCell, the collagen nutraceutical company in Santa Ana, California. Founded in 1998, NeoCell pioneered the development of premium collagen peptide-based dietary supplements for skin, connective tissue and joint health for consumers worldwide.
“NeoCell is a pioneering organization that has been at the forefront of collagen supplementation for years,” said Kevin Williams, principal brand strategist of Pure Branding. “It is an honor to work with a company with such vision and strong core values. Together we look forward to awakening the market to the incredible health benefits of collagen and realizing the NeoCell mission of bringing health and vitality to the world.”
“As our products become accessible to a wider audience,” noted Al Quadri, founder and CEO of NeoCell, "we need to strengthen our brand positioning and strategies to ensure we remain relevant while staying true to our core values. We look forward to leveraging Pure Branding’s deep expertise in both the supplement and personal care categories and their ability to develop powerful consumer affiliation.”
About NeoCell Corporation International:
NeoCell Corporation is a leader in the natural supplement, skin care and health and wellness industries. NeoCell products are designed to promote health, beauty and anti-aging. The company’s product line includes the popular Super Collagen+C™, Collagen Type 2, Pomegranate from the Seed, and Resveratrol Antioxidant. With headquarters in Santa Ana, Calif., NeoCell Corporation operates throughout the United States and Europe through distributors, wholesalers and direct response marketing. NeoCell’s products are available at Sam’s Clubs, Whole Foods Market, GNC, Walgreens and most health food stores, as well as online.
About Pure Branding, Inc.:
Pure Branding is a leading consultancy dedicated to brand strategy for companies in the natural products industry. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.
