What are the top marketing tactics and challenges for organic products companies? Read the cover story in the latest Organic Processing by Pure Branding's Head of Research, David Poole.
Posted on Mon, Oct 03, 2011
Northampton, MA — How does marketing an organic product differ from any other? According to the 400+ marketers who participated in an in-depth survey conducted by Pure Branding, there are challenges unique to the organic and natural products industry. Firstly, the value of “organic” is misunderstood. Secondly, marketers are frustrated at the lack of standards around “natural” and seeing confusion between the terms. Lastly, organic is increasingly commoditized, resulting in consumers buying on price.
What are marketers doing to cut through this confusion and establish a value proposition? Based on the survey, Pure Branding identified the top 10 most (and least) effective marketing tactics, specifically what marketers are budgeting, and how their greatest marketing challenges are being surmounted.
Read the cover story in the latest Organic Processing magazine by Pure Branding's Head of Research, David Poole.
Read the cover story
