Josh Lynn on Transparency in the March/April Nutritional Outlook
Posted on Tue, Mar 01, 2011
The new consumer is more informed, more aware, and has better access to information about your company. Transparency is no longer an option, it's a requirement. Launching a consumer-facing traceability program opens the door for an engaging conversation with the new consumer. In the March/April Nutritional Outlook Magazine, Pure Branding's Josh Lynn highlights 9 must-read's before launching your own traceability program.
> www.nutritionaloutlook.com
About Pure Branding, Inc.:
Pure Branding is a leading consultancy dedicated to brand strategy for companies in the natural products industry. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.
