Pure Branding's Dan Mishkind and Kevin Williams to speak at All Things Organic conference, June 16-17
Posted on Tue, Mar 24, 2009
Leverett, MA — Pure Branding's principals, Dan Mishkind and Kevin Williams, have been asked to speak at All Things Organic on June 16 and 17, 2009 in Chicago. Dan will be leading the panel "Innovation and Collaboration in Sustainable Packaging," a roundtable featuring the latest innovations in sustainable packaging solutions. You’ll hear about new options and best practices from those companies who are partnering to craft functional new products and create demand for eco-packaging throughout the industry. Leave with a broader understanding of the options available and some great ideas on how to invent new custom packaging solutions to suit your needs.
Kevin will be participating in the panel "Promises and Pitfalls of Private Label." In today’s economy, the convergence of consumers seeking to live their values while stretching their dollars to get the best quality for the price has set the stage for even greater growth in organic private label. Panelists will share their perspectives on and experiences with the three basic approaches to private label: “beat ‘em, join ‘em, or co-exist with ‘em.” Kevin will be talking about the "beat 'em or co-exist" with them strategy. Whether your company makes private label products or competes with them, this session will give you timely insight and advice you need to make an informed decision about how to successfully maneuver through the private label landscape.
The All Things Organic Conference and Trade Show will mark its ninth year in 2009. Presented by The Organic Trade Association and Diversified Business Communications, All Things Organic is the definitive annual meeting place of the North American organic industry, with an extensive conference program and a focused trade show floor open to only certified organic products and products approved for use in organic processing. The show has grown from 100 exhibitors in the 2001 inaugural event in Austin, TX, to over 600 booths of organic products and services and a buying audience of 12,000 in 2008. One hundred percent of all revenue OTA receives from All Things Organic is reinvested in programs that support the organic business community.
> www.organicexpo.com
About Pure Branding, Inc.:
Pure Branding is a leading consultancy dedicated to brand strategy for companies in the natural products industry. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.
