Kevin Williams and Yadim Medore on 'Conscious Branding'
Posted on Wed, Sep 02, 2009
Leverett, MA — In the wake of last-year’s dramatic plateau in sales growth of organic products, Pure Branding sees an opportunity to shift the organic value proposition from pure consumer benefit to an activist, participatory movement. Simple changes in the way organic companies are branding can have significant impact in elevating the conversation. Read Kevin Williams and Yadim Medore's cover story featured in the September/October Organic Processing on redefining “marketing” to engage and empower the organic consumer.
> www.organicprocessing.com
About Pure Branding, Inc.:
Pure Branding is a leading consultancy dedicated to brand strategy for companies in the natural products industry. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.
