Pure Branding extols virtues of organic food to New York Daily News readers
Posted on Thu, Nov 18, 2010
Pure Branding was engaged as contributing editor for the New York Daily News newspaper in their twelve page Organic Living report. The report was produced by Media Planet to educate readers of the New York Daily News on the value of choosing organic and simplify what organic meansband encourage readers to participate in the organic movement. It explains the difference between "organic" and "natural" and supplies tools for readers to use when shopping to make educated purchasing decisions. The supplement was published on November 18, 2010, with 568,735 copies read by an estimated 1.4 million readers. It included a foreword by Christine Bushway of the Organic Trade Association. David Poole, Head of Research at Pure Branding provided the article "An Apple a Day" on the merits of organic apples.
> Download the report
About Pure Branding, Inc.:
Pure Branding is a leading consultancy dedicated to brand strategy for companies in the natural products industry. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.
