Pure Branding’s SEM-Q<sup>™</sup> featured in Nutritional Outlook magazine
Posted on Sat, Jan 01, 2011
Northampton, MA — Yadim Medore, Principal and Creative Director of Pure Branding, Inc., wrote on “Packaging from the Inside Out” in Nutritional Outlook magazine's special packaging issue, cover date January/February 2011.
Yadim introduced Pure Branding’s Supplement Emotional Motivation Quadrant (SEM-Q) as a tool for supplement marketers to uncover opportunities within their portfolio, and ensure they’re effectively meeting the range of consumer need states.
> www.nutritionaloutlook.com
About Pure Branding, Inc.:
Pure Branding is a leading consultancy dedicated to brand strategy for companies in the natural products industry. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.
