Organic — the last safe haven in an age of toxic anxiety. Read the cover story by Pure Branding's Kevin Williams in the latest issue of Organic Processing
Posted on Mon, Mar 07, 2011
Awareness of the health risks posed by toxins in everyday products is about to hit the mainstream in a way we could not have anticipated. Upcoming scientific studies, a groundswell of informed moms, and a spate of epidemics traced right back to toxic materials — these are indicative of the age of toxic anxiety. In this new era, the relevance of organic as a trusted shorthand for toxin-free will be paramount. Read Pure Branding’s Kevin Williams cover story in the March/April Organic Processing.
> http://www.organicprocessing.com
About Pure Branding, Inc.:
Pure Branding is a leading consultancy dedicated to brand strategy for companies in the natural products industry. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.
