2010-08-30
Pure Branding's Kevin Williams invited to speak at The Organic Summit
Northampton, MA — Kevin Williams, Principal Brand Strategist of Pure Branding, a leading strategic branding consultancy dedicated to Conscious Branding, has been invited to speak at The Organic Summit, a forum for complex discussion and learning for all stakeholder groups in the organic industry. Williams will be speaking at the session, "Communicating the Value of Organic in the Context of Health and Wellness,” on Wednesday, October 13, from 1:00 to 2:00 p.m. at the Seaport Hotel, Boston. Recognized as an industry leader in natural branding, Williams will discuss how organic manufacturers and retailers can differentiate organic.
With more than two decades of experience as an award-winning design director and consultant, Medore founded Pure Branding in 1999 and has created authentic brand identities for such global clients as Dr. Hauschka Skin Care, Organic India, and Gaia Herbs.
"Conscious Branding is about creating an authentic connection with consumers and retailers,” says Medore. “The package is an integral component of this connection. It is the tactile, emotional, and intellectual expression of who you are, what you stand for, and how people participate.”
To register for this event and for more details about this year's trade show, visit www.expowest.com.
About Natural Products Expo West:
For more than 20 years, Natural Products Expo West has served the healthy lifestyle industry by bringing the leaders in every field to educate participants on the latest trends, products, and information concerning natural and organic products. Natural Products Expo West features more than 2,100 exhibiting companies and 53,000 industry attendees.
About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit purebranding.com.