2009-09-02
Kevin Williams and Yadim Medore on 'Conscious Branding'
Leverett, MA — In the wake of last-year’s dramatic plateau in sales growth of organic products, Pure Branding sees an opportunity to shift the organic value proposition from pure consumer benefit to an activist, participatory movement. Simple changes in the way organic companies are branding can have significant impact in elevating the conversation.
Read Kevin Williams and Yadim Medore's cover story featured in the
September/October Organic Processing on redefining “marketing” to engage and empower the organic consumer.
> www.organicprocessing.com
About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit purebranding.com.