2009-07-03
Pure Branding launches unconventional Vitamin Angels campaign
Leverett, MA — Pure Branding is proud to be developing for Vitamin Angels the promotional campaign, strategy and identity for Unconventional Angels: A first of its kind, industry-wide promotional program that brings natural and organic retailers, manufacturers and consumers together with The Organic Center and The Organic Trade Association to help Vitamin Angels save 4 million children's lives in 2010.
Natural and organic products manufacturers and retailers can view their invitation to participate in the program by visiting http://www.vitaminangels.org/unconventional-angels.
Vitamin Angels' mission is to mobilize and deploy private sector resources to advance availability, access and use of micronutrients, especially vitamin A, by newborns, infants and children in need. Vitamin Angels reduces child mortality worldwide by connecting essential micronutrients, especially vitamin A, with infants and children under five. Essential micronutrients enable young immune systems to fight infectious diseases, helping children attain good health and the opportunity to lead meaningful and productive lives.
To find out more about participating in the campaign and how to become an Unconventional Angel, contact Jessamyn Wead at 805-564-8400 or jwead@vitaminangels.org.
About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit purebranding.com.