2009-04-30
Pure Branding to restage the 23-year-old Gaia Herbs brand
Leverett, MA — Pure Branding announced today that it has been engaged by Gaia Herbs for a comprehensive brand restage. The 23-year-old herbal supplements company, based in the Blue-Ridge Mountains of North Carolina, asked Pure Branding to help tell their unique story to the world.
"We're exceedingly happy to be working with a branding agency that shares our core values," said Ann Buchman, Gaia Herbs VP of Marketing. "Pure Branding has established themselves as the leading branding agency for the natural products industry."
"We’re thrilled to be able to help such an authentic and mission-centered company expand their relevance at a time when more and more consumers are turning to complimentary healthcare," said Dan Mishkind, Principal of Pure Branding.
About Gaia Herbs:
Gaia Herbs is a certified organic grower and nationally-branded manufacturer of liquid herbal extracts based in Western North Carolina. The company cultivates 250 acres of medicinal herbs which, along with all operations at their 36,000 sq. ft. manufacturing facility, are organically certified each year by Oregon Tilth under USDA’s National Organic Program. Gaia Herbs’ line of all-natural herbal products is carried by independent health food retailers and co-ops, national and regional natural products retail chains, and healthcare professionals.
About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit purebranding.com.