2007-08-01
Kevin Williams to speak on packaging innovations at Expo East
Leverett, MA — Kevin Williams, Pure Branding's Brand Strategist, has been asked to speak a seminar on Packaging Innovations at Healthy Foods Conference, taking place at Natural Products Expo East on September 26, 2007 in Baltimore, MD.
Attractive and audience appropriate packaging can have a significant impact on a product’s success or failure in the market. Yet, in the product development process, packaging and marchandising are among the most difficult aspects to get right. Hear an overview of the issues involving branding, shelf presence and innovation in the wake of green initiatives in the food industry. Presenters will discuss ways to use packaging to reposition brands to say “green,” “healthy,” and “organic” as well as ways to carry that messaging forward through in-store point-of-purchase merchandising. Learn about innovating in a time of cost constraints, new regulations, high distribution costs and impediments to change.
> Healthy Foods Conference web site
About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit purebranding.com.