How can you authentically advocate for someone you’ve never met? Connect with the people who got you where you are today, and find the ones who will move you into tomorrow.
Featured
In-store packaging tests for Gaia Herbs revealed critical insights in the final stages of development that informed the decision to prominently include live, in-the-field ingredient photos on the front of the pack.
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This is where your packaging gets truly put to the test. In this qualitative survey, in a range of stores, we reset an entire store shelf with the new packaging, observe consumers shopping the category in store, and interview them about their experience.
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Brand, meet Jane. Jane, meet Brand. As natural and organic become increasingly mainstream, it becomes all the more urgent to understand who we're talking with, how she makes decisions, and what she's looking for. We use Secondary Research, Quantitative Online Surveys, and Qualitative One-on-One Interviews to inform the development of Participant Personas that personally introduce you to the people involved with your brand and then target the persona who represents your greatest opportunity.
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Primary Research
Secondary Research
