The most inspiring thing about the natural products participant is that they’re ready to join right in. The most important initiative a brand undertakes is to reach out and engage them. Effective creative sends them the invitation.
Featured
The Evangelist Trade Revival for Gaia Herbs meant a traceability program that gave retailers a hook to enthuse about — and an iPhone App to share with consumers.
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Sometimes, you don’t need a full redesign, just a refresh on what's already effective. The power of a progression is that you reap the benefits of a refresh without incurring the potential risks of adopting a new look. Whether entering a new market or getting noticed again where you got your start, refreshing your packaging can be a great boost for your brand and directly impact turns at shelf.
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Retail staff influence up to 70% of trial purchases in the natural channel. Your trade campaign will establish how to tell your story to retailers through your sales team, and provide the tools to support them, in a way that turns those store staff into your brand evangelists.
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Creative Toolkit
