In Activation, we create executable, real-world deliverables that are based on the vision of Experience.
Activation-phase deliverables vary based on strategic planning and the complexity of your Brand Architecture. We continually revisit your Strategy and Opportunity to identify new synergies, opportunities, and strategic directions that arise with the growth of your brand.
Planning + Priorities
The first step is to partner with you in defining the components of the Activation phase based on Brand Strategy, funds, and logistics. The output is a high-level marketing plan with times and costs in line with your business priorities to enable resource planning.
While there's some variation, the immediate necessities are typically the core components of:
Awareness + Accessibility
Development of a strategy-driven marketing plan that relates to your Target Persona across all aspects of her life. Raises awareness where accessibility to the brand is at its highest, which can include:
