Raising food consciousness

by Dan Mishkind on March 24th, 2009

Yesterday’s New York Times ran a thoughtful article entitled “Is a Food Revolution Now in Season?” making a whirlwind of connections, from the success of Expo West to a sneak peak of the documentary Food Inc., to the political shifts evidenced by Obama’s appointment of Tom Vislack to Secretary of Agriculture, to Alice Waters and Michael Pollan (even suggesting that Pollan’s “The Omnivore’s Dilemma” is on the night-stands of an amazing number of members of Congress), to thoughts from industry leaders like Gary Hirshberg.

I can feel the winds of change in the air, can you? A new consciousness is building that’s connecting the dots in ways that never seemed possible before.

Dan Mishkind, Principal + Creative Director, oversees Pure Branding creative with an inspirational passion for cut-through communications tempered with a calm, thoughtful style. Dan founded Pure Branding in 1999 and brings extensive experience in the branding of natural products. Recognized for his deep insights into the natural products industry, Dan is often invited to speak at industry conferences, including Natural Products Expo East and West and All Things Organic.

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