2006-03-01
Dan Mishkind writes quarterly column for Baking Management on packaging design issues
Baking Management, a Penton magazine for manufacturers and wholesalers of breads and other baked goods, has asked Dan Mishkind, Principal of Pure Design Co., to write a quarterly column focused on packaging design issues for the sector.
"I'm honored that Baking Management has asked me to address packaging design issues that speak to baking manufacturers," said Mishkind. "It reflects the baking industry's growing awareness of consumer demand for natural and healthy foods. My first column will be focussed on health claims, an often confusing and controversial subject within this sector."
About Pure Branding LLC:
Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit purebranding.com.