“Pure Branding understood us, our industry, and how to rebrand Gaia Herbs in a way that was deeply authentic and smart. They really ‘got’ what Gaia is all about and helped create a new expression of our brand in a way that was accessible to consumers and retailers.”
— Ann Buchman
Vice President of Marketing, Gaia Herbs
“Pure Branding was instrumental in identifying the opportunity in radical transparency and seeing it through to realization.”
— Ric Scalzo
CEO and Founder, Gaia Herbs
“Pure Branding has helped us reframe the conversation about Green Screen. They were instrumental in shifting our focus to alignment, affiliation and collaboration throughout the industry — including top-tier players — and looking at every step in the production and disposal pipeline. It’s time we phase out chemicals from our environment and our lives. Once there is recognition of what’s possible, others in the electronics industry will follow, and the result will be change that’s measurable and significant.”
— Alex McPherson
Managing Director of Clean Production Action
“We had a good product, but no clear difference. Pure Branding identified the audience, the rationale and the relationship... Now we have a brand, a reason for consumers to seek us out, to tell friends and family. I wish I had met them years ago.”
— Leonard Smith
CEO, BSP Pharma; former CEO, Lactaid and Beano
“Our business was pure altruism with missionary zeal, but lacked a succinct position — a unifying theme that reflected our core mission, celebrated our product portfolio and created relevance for both consumers and the trade. Pure Branding put it all together, enabling growth in multiple channels.”
— Ken Vickerstaff
CEO, Organic India USA; former EVP of Sales & Marketing,
Hain Celestial Group and WhiteWave Foods
“Pure Branding elevated our brand to a new level of sophistication. They possess an amazing ability to be in tune with the natural products marketplace.”
— Betsy Strickland
Director of Creative Services, Dr. Hauschka Skin Care
“Pure Branding displays insight into the natural products consumer that is lacking in most agencies. I consider it a privilege to work with them.”
— Eugene Lye
Trade Marketing Manager, Vitasoy USA
“Marketing a French medicine with a Latin name as complicated as Oscillococcinum is not a piece of cake. Pure Branding helped us strike a delicate balance between serious pharmaceutical positioning and a relevant and consumer-friendly message.”
— Audrey Julienne
Marketing Director, Boiron USA
