"Pure Branding understood us, our industry, and how to rebrand Gaia Herbs in a way that was deeply authentic and smart. They really ‘got’ what Gaia is all about and helped create a new expression of our brand in a way that was accessible to consumers and retailers."
— Ann Buchman, Vice President of Marketing, Gaia Herbs
"We had a good product, but no clear difference. Pure Branding identified the audience, the rationale and the relationship... Now we have a brand, a reason for consumers to seek us out, to tell friends and family. I wish I had met them years ago."
— Leonard Smith, CEO, BSP Pharma; former CEO, Lactaid and Beano
"Our business was pure altruism with missionary zeal, but lacked a succinct position — a unifying theme that reflected our core mission, celebrated our product portfolio and created relevance for both consumers and the trade. Pure Branding put it all together, enabling growth in multiple channels."
— Ken Vickerstaff, CEO, Organic India USA; former EVP of Sales & Marketing at Hain Celestial Group and WhiteWave Foods
"Pure Branding elevated our brand to a new level of sophistication. They possess an amazing ability to be in tune with the natural products marketplace."
— Betsy Strickland, Director of Creative Services, Dr. Hauschka Skin Care
"Pure Branding displays insight into the natural products consumer that is lacking in most agencies. I consider it a privilege to work with them."
— Eugene Lye, Trade Marketing Manager, Vitasoy USA
"Marketing a French medicine with a Latin name as complicated as Oscillococcinum is not a piece of cake. Pure Branding helped us strike a delicate balance between serious pharmaceutical positioning and a relevant and consumer-friendly message."
— Audrey Julienne, Marketing Director, Boiron USA
"We knew changes had to be made to increase our shelf impact. Pure Branding understood instantly, preserving our good points while creating a much more powerful brand and packaging statement. Pure Branding gets our highest recommendation."
— Ken Seguine, National Sales Manager, Ayurceutics/Renaissance Herbs
"South River Miso was literally lost in the marketplace. Pure Branding gave us a face that allowed us to bring our unique authenticity to the retail shelf."
— Christian Ellwell, Founder, South River Miso Co.
"As a startup company we needed brand strategy as well as great design. We got both with Pure Branding. Their outstanding work helped us win four packaging design awards and gain entry into the marketplace based on their great insights and execution."
— Mary Ann Parr, President, New Silk Road Marketing