Your brand can change the world. It can speak for who you are, what you do and the world you want to see. It can go beyond need states and the products that serve them. It can be pure.
What is a Pure Brand?
A pure brand is direct and passionate. Authentic. Intuitively, people connect with it. They know it has meaning. They know by look, by feel, by gut instinct. Pure brands meet people on their terms, give them reason to believe, get invited into their lives.
Give your brand life. Nurture it. Thrive.
About Us
Pure Branding builds leading brands for values-based companies in the natural products industry. We identify potential through research and analysis, and realize that potential through groundbreaking strategy and powerfully authentic creative.
Based in Northampton, Massachusetts, we are a boutique consultancy who works with only a select handful of clients each year to ensure deep analysis, specialized insight and close partnership through the rebrand process. After more than ten years, global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care.
The Five Forces of Branding™
Consumer product brands are typically crafted to leverage the relationship between the target consumer and the product.
For natural brands, we've found that equal consideration needs to be paid to the other forces at play. That includes ensuring that the brand is an authentic expression of the Organization behind the product (Offering), their aspirations, principles and existing equities.
The Trade plays a pivotal role in validating and referring premium natural brands — so aligning the brand to uniquely serve their needs and priorities is critical to success.
A brand must also consider Category dynamics, both the white space left by competitors and the trends in natural product categories that are less defined than their conventional counterparts. At Pure Branding, we build brands informed by the synergy of these Five Forces.
