Thinking of launching a traceability platform? Watch this webinar to learn how to lift your business to the next level of market leadership. It's on-demand and free.
Description:
If you market natural or organic products, you may have considered launching a traceability program, which allows consumers and retailers to trace your products from seed to shelf, farm to table, raw material to finished good. When applied successfully, traceability goes beyond attribute claims like “natural” and “organic” and ties together a compelling brand story. Traceability can help earn the trust of your core audience, and set your brand apart by changing the conversation within your category. Our free webinar will show you how traceability can lift your business to the next level of market leadership. You'll learn:
- What's involved in launching a traceability program
- Is it worth the investment?
- What makes sense for your company and your category
- How to leverage traceability for PR and buzz
Plus: Our guest speaker, Gaia Herbs VP of Marketing Ann Buchman, will share learning from the launch of their highly successful traceability program.
Duration: 80 minutes
Presenters:
Josh Lynn is Brand Activist at Pure Branding, a leading consultancy dedicated to brand strategy for companies in the natural products industry, with global clients including Gaia Herbs, Traditional Medicinals and Organic India. Josh Lynn was born into a conscious lifestyle and is now focused on crafting communications that change the conversation. In 2010, Josh’s work with Gaia Herbs helped earn the project a Rebrand 100 Global Award. Josh came to Pure Branding with 10 years of entrepreneurial experience delivering robust identity systems to clients ranging from financial cooperatives to strategic advisers, progressive communities to Intel’s digital home health care initiative—where he directed ideation, prototyping, user experience, interface design, testing and integration. He can be reached at 413 548 9900 x303, or josh@purebranding.com.
Yadim Medore is Principal of Pure Branding, a leading consultancy dedicated exclusively to building natural brands. Driven by his passion to reveal an organization’s soul through authentic communications, Yadim is the inspiration behind our creative team’s ability to deliver award-winning results for over 35 leading natural products brands. Prior to founding Pure Branding in 1999, Yadim directed design at Disney Publishing's FamilyFun magazine, where his work was honored by Adweek's 10 Hottest Magazines list three years running. As Art Director at New Age Journal (now Whole Living), Yadim led the rebrand that laid the foundation for the magazine’s eventual sale to Martha Stewart Omnimedia. Bennington-educated, he has taught at Harvard and is often invited to speak at industry conferences, including Natural Products Expo East and West and All Things Organic. He can be reached at 413-548-9900 x301, or yadim@purebranding.com.
Ann Buchman joined Gaia Herbs as a consultant in 2006 to direct the company’s first-ever large-scale consumer and trade marketing program. She then assumed the role of Vice President of Marketing, creating a department that would help lead Gaia Herbs’ efforts to speak clearly, truthfully and with purpose about the company mission and products. With a passion for market research, strategic branding and new product development, Ann has helped launch more than a dozen new items at Gaia and has championed the company’s recent effort to create a new expression for the 23-year-old brand. Prior to joining Gaia, Ann forged a 20-year marketing and management career spanned the gamut from Fortune 500 consumer products companies to technology start-ups and corporate spinoffs. She was a senior marketing executive with Nestle Foods, McCormick & Company and Laureate Education and was a packaging engineer at Eastman Kodak Company. She can be reached at agb@gaiaherbs.com.
View the free on-demand webinar by filling out the form at right.
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